Ecology says…Plant diversity matters.
Behavioural science asks…Will people actually plant more species?
Ecology says… Leave stems.
Behavioural science asks… What stops people doing this?
Ecology says… Reduce mowing.
Behavioural science asks… What social pressures prevent it?
Ecology says… Add natives.
Behavioural science asks… How can adoption be made easier?
Ecology says… Improve habitat structure.
Behavioural science asks… Which small changes are most likely to spread?
The message has to work smarter.
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